Inbound marketing was the go to buzz-word for strategic marketing in 2015. No matter where I would go on the web or at a conference, everyone was talking about it.
You have come up with the most brilliant marketing idea ever. The talking dogs are prepped. All of the details are figured out. Your schedule is on a short leash. The sales team is ready to take on a a lot of new business. But you realize you don't have a way to track all of the results from your campaign. How could this be? You just want everyone to go to your website and order those neon, glow in the dark doggie socks!