You have come up with the most brilliant marketing idea ever. The talking dogs are prepped. All of the details are figured out. Your schedule is on a short leash. The sales team is ready to take on a a lot of new business. But you realize you don't have a way to track all of the results from your campaign. How could this be? You just want everyone to go to your website and order those neon, glow in the dark doggie socks!
SEO (search engine optimization) has been the buzzword for marketers looking to increase web traffic for years.
You want that great website. Stylish, sleek and keeps the customers coming back. But to have them coming back, they have got to find your site in the first place. The process of getting visitors to find your site is called search engine optimization.